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Aggregate information may include demographic and usage information.
Information collected from social networks and platforms You also can engage with our content, such as video, games, applications, and other offerings, on or through third-party platforms and social networking sites, such as Facebook® or Twitter®, or other third-party social media plug-ins and applications.
When you engage with our content on or through third party social networking sites, plug-ins or applications, we may collect information from your social media profile such as your user ID or user name associated with that social media service, any information or content you have permitted the social media service to share with us, such as your profile picture, email address or friends lists, and any information you have made public in connection with that social media service.
Although such information is not personally identifiable, we can determine from the IP address a visitor's Internet Service Provider and the geographic location of his or her point of connectivity.
The non-personally identifiable information we collect helps us diagnose problems with our server, administer the Services, identify the most popular areas or features of the Services, and determine the effectiveness of our promotional activities.
For the same purposes, we use "cookies"---that is, small text files placed on your computer's hard drive---to help us determine the type of content and sites to which you link, the length of time you spend at any particular area or feature of the Services, and your usage of the Services.
Frankly and/or other vendors have access to this information.
In addition, when registering to set up an account to use certain features of the Services such as e-mail, chat rooms, and forums, or to receive certain newsletters or specifically targeted information, we do require that you provide a valid e-mail address.
Cookies also tell us which advertising you have seen on the Services.
At certain times, we may use outside advertising companies to display advertisements on the Services that may contain cookies ("banner ads").